Even though every innovation and design process is different, there are always three elementary phases: discover, design and deliver.
Our design methodology revolves around connecting the dots between consumer insights, existing and emerging technologies, and business objectives and opportunities. However, great innovations are not the product of a linear process in which one thing follows another. Creativity by its very nature is much more random and less logical.
In our experience, innovation can only be successful when many different parameters are simultaneously considered for creative input and continually referred to throughout the creative process.
This way of design thinking is what we call ‘Creative Reflexion’. It’s an intuitive process that balances man and machine to create tools and experiences that work on an emotional as well as a functional level.
Our design methodology revolves around connecting the dots between consumer insights, existing and emerging technologies, and business objectives and opportunities. However, great innovations are not the product of a linear process in which one thing follows another. Creativity by its very nature is much more random and less logical.
In our experience, innovation can only be successful when many different parameters are simultaneously considered for creative input and continually referred to throughout the creative process.
This way of design thinking is what we call ‘Creative Reflexion’. It’s an intuitive process that balances man and machine to create tools and experiences that work on an emotional as well as a functional level.
Phase One in our innovation process is the discovery of new technological developments and insights into hidden consumer needs. Before we begin the process of connecting the dots, we first search for new business model opportunities and explore ways to add genuine value to existing products and services.
Our custom-developed tools like the Designgame and Connect The Dots Workshop help us solve complex business challenges confidently and collaboratively. By the end of this phase we can present clear value propositions and innovative product ideas, which are fully grounded in people’s wants, needs and hidden desires.
In Phase Two we turn consumer insights into tangible prototypes: it’s time for our product, packaging, brand and digital designers to shine. A product or service gets a specific added value, functionality is defined and a shape and styling is created that matches the brand and is desired by the target group.
As we work towards a final design, we build physical and digital prototypes. Fail fast and fail cheap is the motto as we work towards creating products with real meaning and value.
In Phase Three we work towards a result that’s ready for market. The skills of our engineers come to the fore as we make technical drawings, build definitive prototypes and determine specifications and tolerances to define the product or service down to the smallest detail.
During this phase we’re the creative hub that connects suppliers, producers, in-house engineering departments and patent offices as we finalize solutions that are as technically creative as aesthetically pleasing – and often result in new patents.
If you’d like to know more about how our innovation process can be implemented in your company, please contact Marcel.
Elektronicaweg 22
2628 XG, Delft
The Netherlands