As Flex has been in business for more than 25 years, we’ve worked in lots of different sectors. We wouldn’t say we know everything, but there are some industries in which we have gained a lot of experience – or expertise, even.
Our designers know what it takes to work on a large scale and create impact. They understand how to work within the technical constraints of professional products in agri- and horticulture which are often manufactured in relatively small numbers and where there’s limited room to invest in tooling. They’re also aware of the unique demands of the environments in which these machines operate. Finally, they understand that the professionals working with these machines prioritize functionality while also seeking a sense of pride in the tools they use every day.
This understanding helped us design extensive guidelines for the development of new milking robots and autonomous machines for Lely, the design of a several machines for OXBO (the largest products we’ve made…so far) and innovative LED lighting fixtures used for growing vegetables in greenhouses for Hortilux.
Our designers know what it takes to work on a large scale and create impact. They understand how to work within the technical constraints of professional products in agri- and horticulture which are often manufactured in relatively small numbers and where there’s limited room to invest in tooling. They’re also aware of the unique demands of the environments in which these machines operate. Finally, they understand that the professionals working with these machines prioritize functionality while also seeking a sense of pride in the tools they use every day.
This understanding helped us design extensive guidelines for the development of new milking robots and autonomous machines for Lely, the design of a several machines for OXBO (the largest products we’ve made…so far) and innovative LED lighting fixtures used for growing vegetables in greenhouses for Hortilux.
We’re proud to say that we’ve helped companies and consumers to grow, process, transport, prepare, consume, and store food in more profitable, sustainable, healthier, tastier, and easier ways. Our team excels at exploiting the potential of new technologies to grow food, translating market trends and consumer insights into innovations across the complete food supply chain from the land to the plate.
For Hero Mimic, we developed a collapsible pre-dosed cup of powdered baby formula captured in an iconic design. Together with Lely we worked on a new proposition that provides dairy farmers with the opportunity to process their own milk directly on their premises and bring it to the market, streamlining the supply chain by removing intermediaries. We co-created this innovative proposition as well as the iconic packaging design referring to the good old glass milk bottles.
For the consumer, we have developed cookware and kitchen utensils for Tefal and Royal VKB, and loads of packaging projects for brands like Albert Heijn, Maaslander, Calve, and Stegeman.
We’re proud to say that we’ve helped companies and consumers to grow, process, transport, prepare, consume, and store food in more profitable, sustainable, healthier, tastier, and easier ways. Our team excels at exploiting the potential of new technologies to grow food, translating market trends and consumer insights into innovations across the complete food supply chain from the land to the plate.
For Hero Mimic, we developed a collapsible pre-dosed cup of powdered baby formula captured in an iconic design. Together with Lely we worked on a new proposition that provides dairy farmers with the opportunity to process their own milk directly on their premises and bring it to the market, streamlining the supply chain by removing intermediaries. We co-created this innovative proposition as well as the iconic packaging design referring to the good old glass milk bottles.
For the consumer, we have developed cookware and kitchen utensils for Tefal and Royal VKB, and loads of packaging projects for brands like Albert Heijn, Maaslander, Calve, and Stegeman.
We always relish a challenge at Flex: no less so than when asked to apply our design thinking approach to solve complex logistic issues. Our designers like nothing better than getting to grips with pallet maximization, the importance of weight and size reduction and drop tests. But it’s more than just fun: the combination of analytical and creative thinking can be a valuable addition to more traditional forms of tackling logistic challenges.
Albert Heijn and Coca Cola asked us to design a new transport concept for bottles. A creative spark led to an innovative transport tray that became the industry standard and eliminated the cumbersome crates. As well as efficient, we can be cost effective too. For KPN we developed a DIY installation kit for their Internet, TV and telephone services that saved the business millions of euros every year. That’s probably why we’ve been working with PostNL for almost 15 years to make sure they’re up to date with every development in the mail market.
We always relish a challenge at Flex: no less so than when asked to apply our design thinking approach to solve complex logistic issues. Our designers like nothing better than getting to grips with pallet maximization, the importance of weight and size reduction and drop tests. But it’s more than just fun: the combination of analytical and creative thinking can be a valuable addition to more traditional forms of tackling logistic challenges.
Albert Heijn and Coca Cola asked us to design a new transport concept for bottles. A creative spark led to an innovative transport tray that became the industry standard and eliminated the cumbersome crates. As well as efficient, we can be cost effective too. For KPN we developed a DIY installation kit for their Internet, TV and telephone services that saved the business millions of euros every year. That’s probably why we’ve been working with PostNL for almost 15 years to make sure they’re up to date with every development in the mail market.
We’ve become well-known for the iconic bottles we designed for Hero, Bols, Albert Heijn and many others but our knowledge of the beverage market goes even deeper. Our designers continually monitor trends in consumer behaviour, taste and packaging. We help AB Inbev rethink the draft beer experience and explore the potential of connectivity and augmented reality in their packaging.
For Grolsch and Pilsner Urquell we designed 3D brand languages that made their brand characteristics tangible. Together with Friesland Campina, Sodexo and Cordaan (provider of care for the elderly) we did in-depth design research into the drinking behaviour and needs of elderly people and translated the results into concepts that help them to live a healthier and happier life.
We’ve become well-known for the iconic bottles we designed for Hero, Bols, Albert Heijn and many others but our knowledge of the beverage market goes even deeper. Our designers continually monitor trends in consumer behaviour, taste and packaging. We help AB Inbev rethink the draft beer experience and explore the potential of connectivity and augmented reality in their packaging.
For Grolsch and Pilsner Urquell we designed 3D brand languages that made their brand characteristics tangible. Together with Friesland Campina, Sodexo and Cordaan (provider of care for the elderly) we did in-depth design research into the drinking behaviour and needs of elderly people and translated the results into concepts that help them to live a healthier and happier life.
Elektronicaweg 22
2628 XG, Delft
The Netherlands