As FLEX/the INNOVATIONLAB we have always loved working alongside our clients in turning their goals into products and services that create economic, social, and environmental value – not just for brands or consumers, but all of us. We still do. But the Internet has transformed the way we create and interact with objects.

Today’s customers demand products and services where physical and digital are seamlessly integrated – and for today’s design solutions this means exploring the links between trends and ideas, man and machine, potential and possibility.

We’re here to help our clients take advantage of this moment in time to create products with real meaning in a digital world. By combining insights from in-depth consumer research, technical innovation and our clients’ commercial expertise, we create tools and experiences that connect the dots between people, technology and business.

To reflect the broader scope of the value we now create, we felt it was time for a new name: say hello to FLEX/design!