For Bonduelle we developed a new label concept to add a special spice mix to their glass assortment. The unique way of connecting the bags of spices to the jars makes Bonduelle Special Touch really stand out on the shelf. The carton labels are easily removed and recycled.

By placing all branding on this connecting element the paper label was no longer required. Saving cost and increasing the visibility of the product itself. An important feature of preserved food in glass.

You can find Bonduelle Special Touch in the supermarkets of Belgium. At the start of 2014 it will be introduced in the Netherlands as well.