The founders of Seepje discovered a brilliant way to create natural soap from Apindus fruit shells, but standing out among multinational giants can be a challenge. To help them shine, we created an iconic design that not only tells their sustainable story but also overcomes supply chain challenges. The distinctive bottle design meets logistical demands and captures attention in all retail channels.
Client
Seepje
Context
Standing out with less
Store shelves are often overloaded with bright colors, flashy promotions, and products competing loudly for attention. In this environment, it’s challenging for a brand like Seepje, with its honest and sustainable story, to stand out without resorting to the same tactics. How can we tell Seepje’s genuine story and still make it visible among the industry giants?
From unaware to conscious behavior
Seepje is an impact-driven company on a mission to inspire conscious choices. Their natural soap deserved packaging that truly reflects this story. Through honest design and responsible material choices—such as using recycled PET (milk) bottles—Seepje’s packaging embodies their commitment to sustainability and encourages consumers to make mindful decisions.
Concept
Iconic simplicity
Seepje’s pure, natural soap inspired us to design packaging with the same simplicity. A bottle shaped like an iconic soap bar was the perfect, standout choice—minimalist, distinctive, and true to Seepje’s essence.
Pure form, pure material
Accelerate
Lean process, big impact
Working with Seepje, a startup with limited resources, we embraced a lean approach that prioritized intuition and quick decision-making. This agile process let us explore bold, sustainable ideas, leading to the iconic soap-inspired design that now defines the brand. In just four months, we completed design, engineering, sourcing, and tooling, delivering a distinctive product with both functionality and visual impact.
Other work
Towards zero waste
